In a world-first global brand initiative, we rebooted the lullaby to help modern Millennial parents and babies get more sleep and create moments of vital family bonding. We managed a complex strategy of 8 culturally specific compositions featuring music, sound design, psychological research, music theory, market research, visual content, messaging and PR launch event activities for an app that has been downloaded more than 250,000 times.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16